Maria Olinda Lopes and Carla Galvão Spinillo (poster)
Information design in medicine inserts in Braille:
a case study in Brazil
In this paper are explained the results of a case study on information design in a medicine insert, in which Braille was the medium of graphic presentation of the insert, and of the comprehension of information content by blind patients/users in Brazil. The document was analyzed according to Waarde’s (1999) descriptive framework for medicine inserts, which considers the graphic components, the relationships between the components, and the document’ overall graphic presentation.
The results of the study confirm those of the medicine document analysis, indicating that poor information design in a medicine insert transcribed into Braille has a negative effect on reading the document. In an attempt to improve information design in medicine documents in Braille, some guidelines are proposed, which supported the redesign of the document.
Maria Olinda Lopes is a Master in Design (2009), and art history specialist (2003), and a graduate in arts (1994), particularly in engraving. The Braille study described above was her research for her Master studies. She has taught Graphic Design in private universities in Brazil since 2003, and is also a graphic designer of printed books.
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