The Communication Benchmark Project and Business Mystery MBA exhibition
David Sless
David will speak on The Communication Benchmark Project.
Monday 29 June, 2009 at 6.30pm
Cass Business School
106 Bunhill Row, EC1Y 8TZ
(Exhibition viewing: from 5.30pm on the Lower ground floor
Talk: 6.30pm in room 2005, level 2)
The Communication Research Institute (CRI) has been undertaking benchmarking research in information design for 20 years. David Sless will explain some of the background to that work and some of their findings.
Earlier this year CRI put together an international group of volunteers who have now completed the first of what they hope will be many future Communication Benchmark studies.
The subject of this first study was credit card statements--a type of document that has attracted a lot of recent political interest worldwide, as a result of the current economic mess. David will share with you some of the results of this study and their implications for information design.
Please come along earlier in the evening to see The Business Mystery MBA exhibition...
The Business Mystery MBA elective was conceived in 2004 with the aim of applying perspectives from the arts as a route to gaining insights into management problem solving. It involved treating the arts as a lens or perspective on management. It also overtly sought to redress the lack of right brain emphasis which is endemic to MBA programmes internationally.
The course consists of 5 experiences on a theme and usually in a specific space, in 2009 these include the Barbican Art Gallery (Corbusier), the streets of London (Flow), A recording studio in Hackney (Composition), the Whitechapel Gallery (Integration) and the Drill Hall Theatre (Performance). It was decided from the very beginning that there would be avoidance of formal lectures, leading to the idea of "learning without teaching". Students are immersed in the experience and have to carry out site-specific tasks and achieve results by the end of each session.
Coursework 1: Describe the experience in one specific week taking one of the following roles: critic; supporter; employer; response to cynics
Coursework 2: Keep a continuous sketchbook of your learnings
Coursework 3: Produce an artifact which sums up either the elective, the MBA year or your career
The work will be on display at this end-of-term exhibition.
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Posted in: News
Posted on: 29 June 2009